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Actionable steps for growing on Twitter effectively as a B2B SaaS founder
Introduction
Audience: B2B SaaS founders looking to grow their product through Twitter without dedicating full-time hours.
Purpose: Aimed at founders with limited time (one hour a day) but still want significant traction on Twitter.
Offer: Learn how to get 20 qualified leads per month in six months or get a refund at SAS Camp Accelerator.
Key Metrics
Stats: Over 2.5 million impressions, 12K profile visits, 40K engagement in the last year.
Emphasis: The goal is sales, not just follower count.
Section 1: Define Your Goal
Key Question: Do you want more followers or sales? These don’t always correlate.
Action: Focus on followers who can become potential customers, not just vanity metrics.
Tip: A small, targeted audience can generate more sales than a massive but unengaged following.
Section 2: Understand Your Audience
Questions to Ask:
What are their biggest worries and goals?
What objections might they have to your product?
What other solutions have they tried?
What are their fears and pain points?
Action: Use these insights in your content to address audience needs directly.
Tip: Stay focused on a niche audience before broadening your reach.
Section 3: Building Your Dream 100 List
Strategy: Identify 100 key people in your space who already have your ideal audience.
30%** should be at your level (1–2K followers).
30%** slightly above your level (1–6K followers).
30%** with larger followings (20–50K+ followers).
Action: Engage with these profiles regularly through comments and retweets to build visibility.
Section 4: Growth Checklist
Daily/Weekly Routine:
DMS: Send 3–10 DMs daily to potential leads or people in your niche.
Comments: Leave 20 comments daily (10 on same-level profiles, 10 on larger ones).
Tweets: Post 4 tweets a day.
Threads: Create 2-3 threads weekly or at least one.
Hand-raiser posts: Ask your audience to comment or DM if they experience a certain pain point.
Section 5: Stages of Twitter Growth
Under 100 Followers: Spend 90% of your time commenting and 10% tweeting.
100–1,000 Followers: Shift to 20% commenting and 80% tweeting. Post threads and sales content.
5,000+ Followers: Spend 5% commenting and 95% on content creation and leveraging relationships.
Section 6: Optimize Your Profile
Personal vs. Company Brand: Use your personal brand to make things easier, as people connect better with individuals.
Profile Picture: Smiling, good resolution, facing the camera.
Banner: Highlight your value proposition and notable accomplishments.
Bio: Include key accomplishments or noteworthy details that build credibility.
Section 7: The 3 A’s for Content Creation
Authority: Post case studies, testimonials, and other content proving your competence.
Awareness: Write threads on hot topics and leverage popular brands to gain more reach.
Authenticity: Share personal stories, failures, and controversial opinions to make your brand unique.
Section 8: Build a Content Pipeline
Balance: Aim for a 30/30/30 split between authority, awareness, and authenticity content.
Scheduling Tools: Use tools like Typefully or Hypefury for scheduling content and ILO for analytics.
Section 9: Building Relationships on Twitter
Engagement Strategy: Engage with your Dream 100 regularly and build genuine relationships through comments, DMs, and shared content.
Section 10: How to Write a Viral Thread
Key Elements:
Validated Topic: Choose topics your audience cares about by checking performance.
Hook: Spend 90% of your time on the hook; it must grab attention.
Numbers: Use statistics to illustrate your point.
Engagement: Send your thread to at least 10–30 people after publishing to boost visibility.
Section 11: Giveaways for Growth
Principles:
- Offer high-value content for minimal effort.
- Use numbers, authority, and benefit-driven language in your giveaway posts.
- Validate your topic with high engagement from your audience.
Section 12: Twitter Ads
Advantages: Cheaper than Facebook and LinkedIn, but be cautious with bold claims and before/after campaigns to avoid being banned.
Section 13: Using Scraping Tools for Leads
Scrapy Bird: Scrape Twitter followers of competitors or viral posts for targeted email campaigns.
Tactic: Run cold email campaigns based on followers of similar accounts for lead generation.
Final Notes:
Make It Fun: Engage with people in your niche to build a circle that supports and amplifies your content.
Consistency: Keep building relationships and posting valuable content to grow exponentially over time.
This structured breakdown helps organize the ideas into actionable steps for growing on Twitter effectively as a B2B SaaS founder.
